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CASE STUDY: AMERICAN LITHO

AMERICAN LITHO CONTINUES TO LEAD THE INDUSTRY WITH INVESTMENTS IN HIGH-SPEED INKJET AND MBO FINISHING LINES

Investing in a high-speed inkjet press without high-speed finishing is like buying a Ford F-150 without a towing package. You have all the firepower, but without the ability to get the most out of it. That’s why American Litho (ALitho) in Carol Stream, Ill., paired its investment in HP’s PageWide Web Press T240 HD with a high-speed MBO finishing line.

ALitho is an award-winning company that produces full-scale direct mail campaigns, catalogs (it is a “top five” producer), marketing materials, magazines, inserts/circulars, publications, retail and trade show signage/displays, packaging.

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“Not only does this equipment make us and our clients happy but it gives us more open time to manage growth,” he concludes. “Our clients benefit from shorter cycle times, faster times to market, with greater data relevance, all of which add up to higher response rates and deeper customer engagement. It’s a win-win, no matter how you look at it.”

Mike FontanaPresident & CEO of ALitho

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