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CASE STUDY : NAVISTAR

NAVISTAR DIRECT MARKETING ENHANCES ABILITY TO MEET STRINGENT DUE DATES WITH SUPPORT OF MBO AMERICA

Navistar Direct Marketing’s legacy goes back 50 years when the Maryland-based company started as an envelope printer, purchasing blank envelopes and printing them for local businesses. That work eventually led to commercial printing, producing letterhead, flyers and brochures, eventually expanding into direct mail.

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“We investigated inkjet technology early on, in its infancy. At that time, it was somewhat grainy and didn’t meet the quality needs of our customers, but given the way the equipment has evolved, today it rivals offset. As the technology advanced, we began to move our work in that direction.”

ART SIMPSON PRESIDENT, NAVISTAR DIRECT MARKETING

NAVISTAR’S MODULAR INNOVATION

Navistar’s upgrades with MBO’s high-speed modular equipment enabled flexible workflows, significant labor efficiency, and enhanced production capacity.
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LABOR EFFICIENCY
Reduced staffing: 1 press + 1 finishing operator replaced multi-person teams and outdated equipment.
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SPEED BOOST
New MBO systems run 3x faster than older chop-cutter systems, increasing throughput dramatically.
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MODULAR FLEXIBILITY
Reconfigurable modules enable on-the-fly customization, optimizing workflow and minimizing downtime.

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