Los Angeles, CA August 1^st, 2025 – MBO America today announced the successful deployment of a new marketing leading finishing solution at iColor Printing, marking a significant enhancement to iColor’s post-press capabilities and positioning the company as a leader in West Coast direct-mail and luxury-print applications.

Left to right: Alejandro Torres, Director of Operations & Sergio Romero, Director of Pre-Planning

Alice Zumstein, VP of Sales at iColor Printing

Installed in March 2025, and running alongside iColor’s HP digital web press, the new finishing equipment includes right angle folding, slitting, mail table with card tipping and plow folding as well as the CC23, MBO’s rotary contour cutting module for enhanced direct mail and specially shaped cards. iColor has more than doubled their capacity by dramatically cutting manual setup steps and accelerating time-to-market for service-based, healthcare, retail, luxury brand, and casino marketing campaigns.

“The new MBO finishing line has been a game changer,” said Alice Zumstein, VP of Sales at iColor Printing. “Our sales team is beyond ecstatic—these machines unlock direct-mail and postcard opportunities we simply couldn’t deliver before, giving us a unique competitive edge on the West Coast.”

Key benefits realized by iColor include:

• Dramatically Improved Efficiency: Eliminated multiple manual touchpoints and reduced makeready times.
• New Business Opportunities: Enabled high-impact direct mail, variable data campaigns, and luxury finishes.
• Rapid Ramp-Up & Reliability: Production teams report minimal downtime and fast operator training
• West Coast Differentiation: Unique inline finishing capabilities are attracting new customers, from plumbing and HVAC services to high-end retailers and casino marketers.

“We’re seeing massive demand for targeted postcard and self-mailer campaigns—sometimes in the millions of pieces—and MBO’s precision finishing makes it all possible,” added Zumstein. “Clients appreciate the speed, flexibility, and creativity we can now offer.”

Looking ahead, iColor anticipates continued strong demand for its expanded suite of finishing services and is exploring additional digital web presses and MBO line expansions to keep pace with market growth.

About iColor Printing

Founded in the early 2000s as a marketing company in Los Angeles, CA, iColor has grown into a national leader in graphic communications. Today, it ranks among the top 400 printing firms in the U.S. and Canada, operating multiple state-of-the-art facilities equipped with the industry’s most advanced technology.

As one of the few true single-source providers, iColor delivers end-to-end print and mail solutions under one roof, adapting seamlessly to each client’s needs. Renowned for high quality, cost-effective, and on-time service, the company is driven by its core values of innovation, staff empowerment, and sustainability—ensuring every project exceeds expectations and makes a lasting impact.

About MBO America

MBO America is a leader in post-press finishing in the North American Market. Located in Marlton, NJ, it offers a broad portfolio of world-class, high-performance finishing solutions for offset, cutsheet and rollfed digital, hybrid and pharmaceutical production segments. It has also taken on the model of a systems integrator, providing one-step production systems for commercial folding, diecutting, rollfed web finishing and specialty product systems in the direct mail market. MBO gives printers an edge with next-generation achievements. Established in 1984, it now operates under the umbrella of its parent company, Komori Corporation.

Marketing Contact:

Josh Romberg
President
MBO America
847-226-5691
[email protected]